Vera reviews every post before your audience does.
Vera is MarketiQ’s independent content auditor. She judges each finished post — copy, creative, platform and call to action — against your truth pack and the platform’s rules, then passes it, fixes it, rejects it or hands it to a person. Agent-written posts can’t go out automatically without her pass.
- Vera
- Banned and withdrawn claimsNone found
- Numbers and pricesEach one backed by an approved claim
- X weighted lengthLinks count as 23, emoji as 2
- HashtagsWithin the platform cap
- Judge modelEight dimensions, never the writer’s model
- VerdictPass, fix, reject or escalate
How Vera judges a post.
- Vera
Run the hard checks
Banned or withdrawn claims, numbers, prices and superlatives no approved claim backs, platform limits, lead magnets that are missing or not live, empty copy, and copy that narrates your strategy in public. A hard finding rejects without a model call.
- Vera
Judge with a separate model
A premium judge model — never the writer’s model or role — scores the post on eight dimensions against your truth pack, the facts the writer was given and the post’s images.
- Vera
Apply the platform’s rules
Length limits measured the way each platform counts them, hashtag caps, and media where the platform requires it: Instagram, TikTok, Pinterest and YouTube.
- Vera
Decide
Pass, fix, reject or escalate. A fixable post is rewritten without changing its meaning and audited again; a post a person wrote gets a suggested fix instead of an edit.
- Scheduler
Gate the schedule
Agent-written posts need a pass, or a person’s override with a reason, to be scheduled or published automatically. If the judge can’t run, they are held and retried.
- Vera
Audit again on change
An audit belongs to one version of the post and its destination. Change the text, the media or the truth pack and the gate audits again.
You set the bar.
Override with a reason
A person can override Vera with a written reason. The override covers that text on every destination until it changes.
Your own posts, your call
Posts a person wrote are audited and the verdict is shown, but only a hard violation blocks them.
Banned claims
List the claims that must never appear; Vera rejects them on sight.
Restricted claims in the War Room
Claims you restrict are checked on concepts, on copy after production and on every rewrite.
Advisory or enforced
Run the gate as advisory while you calibrate, then enforce it.
An auditor that isn’t the writer.
Independent by design
Vera never uses the writer’s model or role, so a draft is never graded by the agent that wrote it.
Claims checked against proof
A claim the judge doubts but the writer’s facts support is kept; one nothing supports is flagged.
Platform-native limits
Character limits measured as each platform counts them, X’s weighted length (higher on X Premium), hashtag caps and media requirements, per destination.
Voice and intent
Checks that the post speaks to your audience instead of narrating your strategy or hedging in public, and that the call to action fits.
Lead-magnet readiness
A post that promises a resource is stopped until Tess has made the asset live.
Visible in the War Room
Vera’s pass rate is a War Room KPI, and Vera holds appear in the needs-you queue.
Platform rules Vera applies.
Limits are measured the way the publisher measures them, so the audit, the preview and the send agree.
- XBuilt in280 weighted characters (25,000 on X Premium), 2 hashtags
- LinkedInBuilt in3,000 characters, 5 hashtags
- InstagramBuilt in2,200 characters, 30 hashtags, media required
- ThreadsBuilt in500 characters, 1 hashtag
- FacebookBuilt in5 hashtags
- TikTokBuilt in2,200 characters, media required
- PinterestBuilt in800 characters, media required
- YouTubeBuilt in5,000-byte description, media required
- Google Business ProfileBuilt in1,500 characters
- Built in
- Part of MarketiQ; nothing to connect.
Who is Vera?
Vera is MarketiQ’s independent content auditor. She reviews every finished post — copy, creative, platform and call to action — against your truth pack and each platform’s rules, and passes, fixes, rejects or escalates it before it can go out.
Can an AI-written post go out without Vera’s approval?
Not automatically. Agent-written posts need Vera’s pass, or a person’s override with a written reason, to be scheduled or published by the system. If her judge model can’t run, the post is held and retried rather than sent.
Does Vera use the same AI that wrote the post?
No. Vera’s judge runs on a premium model and never the writer’s model or role, so a draft is never graded by the agent that wrote it.
How does Vera handle X’s character limit?
She measures posts the way the publisher does: on X, a link counts as 23 characters and an emoji or CJK character as 2, against a 280 limit, or 25,000 for X Premium accounts.
What happens to posts I write myself?
Vera audits them and shows the verdict, but only a hard violation, such as a banned or withdrawn claim, blocks them. She suggests fixes rather than editing your text.
Can I override Vera?
Yes. A person can override a verdict with a reason. The override covers that exact text on every destination until the text changes, and Vera never acts on an overridden post.
See it work on your brand.
Book a demo and we will run MarketiQ on your own website, or choose a plan and start your workspace.