Tess builds the lead magnet before any post promises it.
Every “comment PLAYBOOK” post is backed by a real asset. Tess writes it, renders the PDF, page previews and social cover, and hosts it on a landing page with consent-based capture. A post that promises it waits until it is live.
- Tess
- Ivy
- Vera
- ProposedA playbook brief from a strategy idea
- BuildingSections, PDF, page previews and social cover
- Needs review
- Ready
- LiveLanding page with consent-based capture
- The post that promises itParked until the asset is live
From promise to delivered asset.
- Tess
Brief
A strategy idea, a planned post or your request becomes an asset brief in one of twelve formats.
- Tess
Build
Tess writes the sections, renders the PDF, page previews and a social cover, stores them privately and wires the hosted page.
- You
Review
Built assets wait for review, and going live follows Tess’s autonomy level: suggest, approve or auto.
- Tess
Go live
The asset gets a landing page at a link that can’t be guessed. Every request and download is recorded with its source and UTM tags.
- Content brain
Release the posts
Posts parked because they promised the asset are released once it is live, or handed back to a person if their agent may no longer act alone.
- Ivy
Deliver and nurture
Everyone gets the instant download; people who tick the consent box join your list and receive the delivery email and nurture.
Promises you can keep.
No live asset, no promise
Vera stops any post that promises an asset that isn’t live, rendered, hosted and capturing.
Autonomy per desk
Run Tess at suggest, approve or auto, like every other agent.
Gated downloads
Gate an asset so a download needs a signed grant issued when someone requests it.
Consent captured
Each capture keeps a snapshot of the consent given; only consenting people join your list.
One giveaway a week
At most one giveaway post per platform per week, so your feed never reads like a funnel.
Real assets, properly delivered.
Twelve asset formats
Playbook, checklist, template pack, swipe file, cheat sheet, guide, framework, worksheet, teardown, toolkit, email course and benchmark report.
A hosted landing page
Each asset gets its own page, and the thank-you state always offers the instant download.
Private files, signed links
Files are never linked directly: every download goes through a recorded endpoint that hands out a short-lived signed link.
Source tracking
Requests and downloads record whether they came from a comment, the landing page, a direct link or email, with UTM tags.
Linked to strategy
An asset built from a strategy idea stays linked to it, so every post about the idea finds the right asset.
The War Room’s look and voice
Asset briefs carry the approved creative direction as voice and look, never as a source of claims.
Where lead magnets show up.
Posts that promise an asset are planned by the content desks; delivery and nurture are built in.
- LinkedIn postsLiveComment-keyword giveaways
- X postsLive
- Reddit postsAssisted
- Hosted landing pageBuilt inConsent-based capture
- Delivery email and nurtureBuilt inWith Ivy
- Live
- MarketiQ acts through the official connection you approve.
- Assisted
- MarketiQ prepares the work; a person or your desktop app finishes it.
- Built in
- Part of MarketiQ; nothing to connect.
What is Tess?
Tess is MarketiQ’s lead-magnet agent. She turns a brief into a real asset — a playbook, checklist, template pack, guide and more — renders the PDF, hosts it on a landing page with consent-based email capture, and makes sure no post promises an asset that isn’t live.
What happens if a post promises a resource that doesn’t exist yet?
The post is parked, not published. Vera stops posts whose promised asset isn’t live, the asset is found or built, and the post is released once it goes live, or skipped if it never does.
What formats can Tess create?
Twelve: playbook, checklist, template pack, swipe file, cheat sheet, guide, framework, worksheet, teardown, toolkit, email course and benchmark report. Each is rendered as a PDF with page previews and a social cover.
How are downloads delivered?
From a landing page at a link that can’t be guessed. The request is recorded with its source and UTM tags, the visitor gets an instant download, and people who consent join your list and receive the delivery email.
Can a lead magnet be gated?
Yes. A gated asset’s download needs a signed grant issued when someone requests it, and the delivery email uses the same grant.
See it work on your brand.
Book a demo and we will run MarketiQ on your own website, or choose a plan and start your workspace.