Chilli heat ladder
A chilli heat ladder: dishes ranked by 'spice level', mild to fiery, on a rail that deepens into the brand colour, each with a row of five chillies filled to its level and a short note — so guests choose how hot they want it. Works for sweetness or strength too.
When the AI picks it
MarketiQ’s Creative Director favours the Chilli heat ladder for posts that teach, start a conversation or get people to act, when the message is a list, a side-by-side comparison or several products or a menu. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Made for Food & drink. The Director offers it only to brands of that kind, so it never turns up for a business it does not suit.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Dishes and their order come from the post; each level is how the post itself ranks the dish.
- Notes say what makes it mild or hot, from the post; never a health claim.
Visual rules
- A vertical rail on the left fading from pale to the brand colour with 'Mild' and 'Fiery' at its ends.
- One row per dish, mildest at the top: the dish name in bold with a short note, and five chilli icons on the right with as many filled as its level.
More Menus & dishes templates
Small to jumbo
A 'pick your size' lineup: the same takeaway cup in two to four sizes standing side by side, small to large, each labelled with its size, volume and price
Make-your-own bowl
A 'build your bowl' card: a bowl filling up in three palette layers beside three numbered steps
Kids' menu placemat
A 'kids' menu' paper placemat: a crayon squiggle round the edge, two crayons on top, the title in big friendly type and each dish in a dashed bubble with a numbered dot…
Sweet box
An open 'assortment box' from above
Pack front
A packaged-food 'front of pack': a stand-up pouch in the brand colour
Nutrition at a glance
Front-of-pack 'nutrition at a glance' badges: energy first in the brand colour, then each nutrient the post lists in its own rounded badge with the amount set big and…
Sundae & falooda
A tall footed glass with a layered drink or dessert in it, each layer in its own palette colour and named on the right with a dotted leader, top to bottom
Letterboard menu
A café 'letterboard' menu: white press-in letters, each set a hair off true, on a grooved black felt board in a brand-colour frame
Make a Chilli heat ladder with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.