Backlit menu board
The backlit 'menu board' above a quick-service counter: the section in a brand pill, the menu with dotted leaders to bold prices, and one hero item on a brand-colour panel with its price in a starburst — how a counter sells the one dish to try.
When the AI picks it
MarketiQ’s Creative Director favours the Backlit menu board for posts that get people to act or teach, when the message is several products or a menu, one product in the spotlight or a list. It is built first to get people to act.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Made for Food & drink · Serves customers locally. The Director offers it only to brands of that kind, so it never turns up for a business it does not suit.
Platforms and sizes
| Size | Where |
|---|---|
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- The hero item, the menu lines and every price come from the post or the menu; never invent a price.
- Item names stay short (two to four words), as on a real counter screen.
- The footer says how to order only as the post does; no invented delivery times.
Visual rules
- A black-bezelled menu screen glowing on a dark wall, hung from two poles (a stand on stories).
- Inside: logo and a brand-colour section pill on top, white item names with dotted leaders to bright prices, and a brand-colour hero panel with the item in big condensed caps and its price in a starburst.
More Menus & dishes templates
Table tent card
A folded 'table tent' card standing on the café table
Thali map
A steel thali seen from above with every katori numbered, and a key naming what is in each
Tiffin stack
A steel 'tiffin' carrier drawn side-on, each tier numbered with a brand sticker and labelled with the dish inside
Waffle-cone flavour card
A 'flavour of the week' card: one scoop with sprinkles and drips on a waffle cone, the flavour's name set big in italic serif, its tasting notes as chips, the dates it…
Gelato cabinet
The ice-cream 'flavour wall' seen from above: a steel dipping cabinet of swirled pans in the brand palette, each with a white tag naming the flavour (and new or vegan…
New on the menu
A 'new on the menu' insert paper-clipped onto the open menu: the brand's own photo of the new dish with a round 'new' sticker, then its name in italic serif, what is in…
Chef's special cloche
A 'chef's special' reveal: the silver cloche slid off the plate to show the brand's own photo of the dish, on a dark ground, with the dish in a large serif, the chef's…
Dish anatomy
A 'dish anatomy' card: the brand's own photo of the dish on a white plate, with what goes into it called out around the rim
Make a Backlit menu board with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.