Chef's wall
Behind the scenes in the kitchen: the brand's own photo of the work, printed and taped to the brushed steel of the kitchen wall, labelled the way kitchens label everything — strips of masking tape written in marker with what is being made, and a few prep tags (a step, a time, who made it).
When the AI picks it
MarketiQ’s Creative Director favours the Chef's wall for posts that start a conversation or teach, when the message is a story, one sharp insight or one product in the spotlight. It is built first to start a conversation.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Made for Food & drink. The Director offers it only to brands of that kind, so it never turns up for a business it does not suit.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- One of your own photos
The sample shows the template’s own stand-in where the picture goes.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- What the photo shows, every step, time and name come from the post; the photo is the brand's own photo of its kitchen at work.
Visual rules
- Brushed steel; the brand's photo as a white-bordered print, slightly turned, held by torn strips of masking tape (pale kraft from the palette's warm colour, else pale grey), the kicker written on the corner tape.
- A long torn tape strip with the headline in marker, small brand-tint tape tags for the facts, the story in body type, logo and site on the steel.
More Café & restaurant life templates
Note on a napkin
A paper napkin on a café table with the kitchen's message handwritten across it in pen and initialled
Cookie note
A golden 'fortune cookie' cracked open on a dark lacquer table, its paper slip laid out big beneath it with the offer or the news printed as the fortune
Diner's dish
A guest's own photo of their food, served back on the house plate: cropped round into the well of a white plate on a dark stone table, with fork and knife, and a linen…
Reserved table
A 'reserved' plaque in a brass holder on a white-linen table by candlelight
Cocktail dial
A bar clock for the 'happy hour': the window from start to end shaded on the clock face in the brand colour, the hands at the start, the kicker in tall condensed type…
Chafing-dish buffet
A catering buffet line: steel chafing dishes with their lids rolled back on a skirted, linen-topped table, a name tent in front of each dish
Truck awning
The 'food truck' in profile in the brand colour, serving hatch open under a striped scalloped awning, parked over this week's stops
To-go bag
A folded brown-paper takeaway bag with the brand's label on it and the order slip stapled over the fold, ticking off what is inside
Make a Chef's wall with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.