Swipe file
A copywriter's swipe file: four to six example lines (hooks, subject lines, booth headlines) on ruled index cards held by binder clips and paperclips, each labelled and annotated by hand with why it works — practical, generous, very saveable.
When the AI picks it
MarketiQ’s Creative Director favours the Swipe file for posts that teach or start a conversation, when the message is a list or real projects or past work. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Every example is something the reader can adapt for their own use, drawn from the brand's craft.
- Labels say what kind of line it is; the 'why' note is one short, honest observation.
Visual rules
- Ruled index cards with a brand-colour header rule on a pale brand desk, slightly rotated, held by night binder clips and palette-grey paperclips.
- Example lines in the serif, mono labels and numbers, handwritten 'why' notes in brand ink.
More Lists & frameworks templates
Toolkit pegboard
A workshop pegboard of four to eight tools or resources, each a bordered hang-pack card on its own peg with a catalogue number, icon, name and one-line use
Red-pen mistakes
An 'N mistakes' list marked up by an editor: each common mistake struck through with a red-pen highlight and crossed out (in a palette colour when the brand states one)…
Steal this template
'Steal this template': a fill-in-the-blanks script (email, brief, opener) in a white editor card with line numbers, highlighted [bracketed placeholders], a copy button…
Roadmap
A literal road map: a dashed-centreline road winding through three to five phases, each marked by a numbered map pin with its time label, name and milestone, ending at a…
Acronym framework
A memorable acronym spelled in big letter blocks: each brand-colour block carries one letter, beside it the word it stands for (its initial picked out) and a one-line…
Clipboard checklist
A real clipboard on a brand-colour ground: metal clip, ruled sheet, square checkboxes with a few already ticked in the brand colour
Numbered tips
A magazine 'N ways to…' page: huge brand-filled condensed numerals with an ink outline, each tip in a bold line and a one-sentence why, separated by heavy rules
Playbook carousel
A swipeable coach's playbook on a night board with chalk pitch lines: a cover, one numbered play per page with its X's-and-O's diagram, and a closing call to action
Make a Swipe file with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.