Pongal & Sankranti pot
Makar Sankranti and Pongal as the pot boiling over — an earthen pot with a painted band and turmeric leaves tied at its neck, milk-rice foaming over the rim, two sugarcane stalks crossed behind it and the winter sun glowing, with the greeting above. For 'Makar Sankranti', 'Uttarayan', 'Bhogi' and 'Magh Bihu' posts too.
When the AI picks it
MarketiQ’s Creative Director favours the Pongal & Sankranti pot for posts that start a conversation or announce news, when the message is one sharp insight. It is built first to start a conversation.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | X, Ads |
| 9:161080 × 1920 px | TikTok |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- A post about Makar Sankranti & Pongal, close to the date: it is offered only then
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Greet the day in the brand's own voice, from the post; no offers, prices, discounts or calls to buy (festive sales have their own formats).
- No invented names, numbers, dates or claims; a date shows only when the post gives it.
- Respectful and inclusive: no stereotypes, no deities or religious figures, no flag or national emblem, no people drawn.
- Name the festival the post names (Pongal, Sankranti, Bhogi or Bihu).
Visual rules
- A warm pale ground with a large soft winter sun; an earthen pot in a brand-tinted clay with shading, a dotted painted band, a rim, turmeric leaves tied at the neck and white milk-rice foaming over the rim with drips down the sides; two segmented sugarcane stalks with leafy tops crossed behind it; a row of kolam dots at its foot.
- The greeting in bold heading type in the brand colour above (right of the pot on landscape), the message and handwritten sign-off, the logo and website at the foot.
More Festivals & occasions templates
Lohri bonfire
Lohri as the bonfire on a winter night
Baisakhi wheat sheaf
Baisakhi as the first sheaf of the harvest
Ugadi & Gudi Padwa toran
Ugadi and Gudi Padwa as a mango-leaf toran over the doorway
Chhath sun on the ghat
Chhath as the sun on the river seen from the ghat
Karva Chauth moon and sieve
Karva Chauth as the moon seen through a sieve
Akshaya Tritiya gold coin
Akshaya Tritiya as a gold coin struck with the greeting
Financial year-end ledger
The financial year closed like a bahi-khata
Women's Day equal balance
International Women's Day as a balance standing perfectly level
Make a Pongal & Sankranti pot with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.