Snakes and ladders
A snakes-and-ladders board of the reader's journey: ladders are the moves the post recommends, snakes the pitfalls it warns about, and the finish square is the outcome it promises — with a legend naming each one. A board game everyone knows makes advice feel like strategy.
When the AI picks it
MarketiQ’s Creative Director favours the Snakes and ladders for posts that teach, start a conversation or entertain, when the message is a contrast (this, not that), steps or a process or a list. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Ladders are what the post recommends and snakes what it warns against, each in a few words from the post; the finish is the outcome it promises.
Visual rules
- A 5×5 board of alternating white and tinted squares numbered 1–24 in mono, the finish square dark with a flag; ink ladders with brand rungs climbing between squares and friendly snakes (ink-outlined, deep bodies with brand spots, a round head with two eyes) sliding down; a legend of ladders and snakes with their square numbers.
- Kicker and website on top, a heading-face title, the logo bottom-left and a dark reply pill bottom-right.
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Make a Snakes and ladders with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.