How it works
'How it works' in three steps — numbered icon discs joined by dashed arrows, each with what the step does for the customer — ending in the outcome bar. Turns a service into a simple, low-risk path the reader can picture themselves taking.

When the AI picks it
MarketiQ’s Creative Director favours the How it works for posts that teach or get people to act, when the message is steps or a process or a list. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 1.91:11200 × 628 px | Newsletter, Blog |
| 16:91600 × 900 px | X, YouTube |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Three real steps of how the business works with a customer, in order.
- Each step says what the customer does or gets — concrete, no invented timelines.
Visual rules
- Tinted icon discs ringed in brand colour with small black step numbers, joined by dashed arrows — side by side on square, a vertical rail elsewhere (beside the headline column on landscape).
- Big heading-face headline; the outcome on a brand-colour bar with an arrow.
More Product showcase templates

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Storyboard
A film storyboard sheet that walks through the customer's experience frame by frame

Pricing card
Clear pricing in one to three plan cards

Guarantee seal
The business's guarantee as an engraved rosette seal

Benefit hero
A full-bleed hero picture of the product at its best

Device frame
The real product
Make a How it works with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.