Estimate slip
An itemised estimate slip torn from the pad: the cover is the blank slip, then each page adds one line item — what it covers and, when the catalog states it, its price — the earlier lines ticked above it, until the last page shows the whole 'cost breakdown' before the call to action; a 'price estimate' explained the way a good contractor writes one.
When the AI picks it
MarketiQ’s Creative Director favours the Estimate slip for posts that teach or get people to act, when the message is a list or an offer or deal. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Made for Home & living, Automotive, Healthcare, Beauty & personal care, Real estate · Serves customers locally. The Director offers it only to brands of that kind, so it never turns up for a business it does not suit.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads |
Carousel of 3–10 slides. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- A price appears only when the brand's catalog itself states it for that item; otherwise the line explains what drives the cost in words — never a total, range or estimate of your own.
- One line item per page in the order of the estimate; the closing page asks for one action.
Visual rules
- A paper slip with a perforated top edge on a deep brand ground, 'ESTIMATE' in condensed brand capitals.
- Each page ticks the earlier lines with dotted leaders to their prices and highlights the current line in a tinted box — its name, its price in mono when given, what it covers — above dotted blank lines still to come; the last page lists every line above the call to action.
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Make a Estimate slip with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.