Before / after metric
One metric, two real values: a hatched 'before' column and a brand 'after' column drawn to scale on one baseline, joined by a jump arrow carrying the delta — the change is visible before it is read.
When the AI picks it
MarketiQ’s Creative Director favours the Before / after metric for posts that prove a point, get people to act or teach, when the message is a number, a contrast (this, not that) or a side-by-side comparison. It is built first to prove a point.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 1.91:11200 × 628 px | Newsletter, Blog |
| 16:91600 × 900 px | X, YouTube |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- A real number from your post or your brand facts
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Both values are real, verbatim and measure the same thing in the same unit; the change label is only used when the source states it.
- The note names the mechanism (what the business changed), not a new claim.
Visual rules
- Hatched grey 'before' column and brand 'after' column scaled from the two values on one ink baseline.
- A hand-set jump arrow arcs over both values with the change in a night badge at its apex.
More Data & proof templates
Case file
A case-study snapshot as a real case file: a brand-colour folder with a tabbed label, a clipped sheet naming the client and project, the challenge and what the business…
Testimonial
A magazine pull-quote: a hanging brand-colour quote mark, the client's words verbatim in a large serif with the decisive phrase marked like a highlighter, and a signed…
Review wall
A masonry wall of short verbatim reviews
Results timeline
Dated milestones with real values on one track
Scoreboard
A stadium scoreboard: brand-plate event title, two sides with LED-pixel scores and a status lamp, then TV-style match stats whose split bars are scaled from both numbers
Line chart
An editorial line chart: a smooth brand line over a soft area wash, every point marked and labelled with its real value, the first and peak values set large and the…
Breakdown donut
How a whole splits up: a segmented donut in distinct palette tints (the key share in brand colour, set slightly proud of the ring), the whole named in the centre and a…
Benchmark
A bullet chart: each measure's real value as a brand bar across a track split at the benchmark
Make a Before / after metric with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.