Old way / new way
A split card: the old way as a typographic panel on muted paper with three or four pains struck through, turning into the new way on a deep brand stage — the REAL product in its device with two or three ticked benefits. The contrast sells the switch without ever drawing a fake old interface.
When the AI picks it
MarketiQ’s Creative Director favours the Old way / new way for posts that get people to act, teach or prove a point, when the message is a contrast (this, not that) or a side-by-side comparison. It is built first to get people to act.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- A real desktop or phone screen of your product, never a stand-in
The sample shows a text-free stand-in where the screens go; MarketiQ only ever places real screens of your own app or website.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Pains are the old way's real frustrations as the post states them — short, concrete, no invented numbers.
- Benefits answer the pains with what the product on screen actually does.
- Never name or picture a competitor; the old way is a habit, not a brand.
Visual rules
- The old side is pure typography on muted paper with struck-through lines — never a fake old interface.
- The new side is the deep brand stage with one real capture in its matching device and palette tick marks.
- A brand arrow badge on the seam turns the old way into the new.
More Device mockups templates
Feature zoom
The real product in its device on a light brand stage, with a magnifying lens (ring and handle) holding a sharp 2.2x close-up of one feature of the SAME capture, the…
Dashboard + KPI
The real dashboard on a laptop on a deep brand-gradient stage, with one big real number on a bold brand card overlapping the device's corner
Watch it work
A video cover: the real product in its device on a deep brand stage, dimmed under a dark veil with a big brand play button, a 'Watch it work' label, a scrub bar and the…
New feature
A launch card: the real product in its device on a light brand stage with a palette starburst 'NEW' badge over its corner, the feature's name set big, one line on what…
Notifications over a phone
A hero phone showing the real app on a deep brand stage, with two to four generic notification cards (the brand's app tile, a title, one line, a time) stacked and…
Phone trio
Three phones fanned on a deep brand-gradient stage, each showing a different REAL screen of the product, under a bold three-line headline whose key word sits in a…
Laptop + phone
The product on a laptop with its mobile app on a phone standing in front of the laptop's corner, on a deep brand-gradient stage under a bold headline, two or three…
App screenshot strip
Three to five tall app-store-style panels side by side on a light stage
Make a Old way / new way with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.