Caption this
'Caption this': a fresh photo of a funny moment from the brand's world in a taped polaroid with an empty dashed caption line and a pen — an open invitation to be the funniest person in the comments.
When the AI picks it
MarketiQ’s Creative Director favours the Caption this for posts that start a conversation or entertain, when the message is a question or one sharp insight. It is built first to start a conversation.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- A photo for the scene: your own, or one made for the post (never with words in it)
The sample shows the template’s own stand-in where the picture goes.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- The picture brief describes a genuinely caption-worthy moment from the brand's world (a half-built stand, a forklift at dawn) — never a person to mock.
- Prizes or offers in the prompt only when the brand really makes them.
Visual rules
- A tinted desk with the title in huge condensed capitals, a white polaroid with tape, gloss and paper fibre, the square photo layer (a brand-graded scene when absent) and a dashed caption line with a pen; a brand reply pill and logo/website.
More Engagement templates
Question box
An 'ask me anything' question sticker
Quiz (question + reveal)
A two-slide multiple-choice quiz: slide one asks the question with options A–D in a bold grid, slide two lights up the right answer and explains why.
Rate this 1–10
A statement set in a large serif above a 1–10 slider with drawn faces from 'meh' to 'love' and the knob waiting on a question mark
Comment KEYWORD
'Comment KEYWORD to get …'
Would you rather
'Would you rather' split into two halves
Agree / disagree
A strong statement in big type with two chunky tally buttons
Guess the number
'Guess the number': a glowing mystery box on a night field with the question big and the answer locked in a blurred chip
This-or-that bracket
A knockout bracket: four or eight contenders from the brand's world in lettered cards on both flanks, bracket lines converging round by round on an empty trophy with a…
Make a Caption this with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.