This-or-that bracket
A knockout bracket: four or eight contenders from the brand's world in lettered cards on both flanks, bracket lines converging round by round on an empty trophy with a question mark. A tournament invites strong opinions — people defend their champion in the comments and argue the early rounds.
When the AI picks it
MarketiQ’s Creative Director favours the This-or-that bracket for posts that start a conversation or entertain, when the message is a question, a side-by-side comparison or a list. It is built first to start a conversation.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Contenders are short (two or three words), distinct and equally loveable — no joke entry, no obvious winner.
- Use 4 or 8 contenders (with 5–7 only the first 4 play); no invented names, brands or numbers.
Visual rules
- A dotted bracket sheet: lettered white contender cards with hard ink shadows on both flanks (top and bottom rows on 9:16), ink bracket lines with brand-colour nodes converging on an original trophy with a big question mark and the label on its plinth.
- Ink kicker tag with a trophy icon and the contest title above; brand reply pill and logo/website below.
More Engagement templates
Myth or fact? (vote + reveal)
A two-slide vote: slide one puts one belief about the brand's world on a big quote card above two chunky MYTH / FACT buttons ('vote, then swipe'); slide two stamps the…
Red flag or green flag?
One scenario from the audience's world set big under a 'Red flag or green flag?' banner, above a two-sided voting scale: a warning flag with a cross at one end, a brand…
Pop quiz
A magazine quiz page: a brand-colour masthead shouting POP QUIZ, three numbered multiple-choice questions with A/B/C tick boxes, and the answer key printed upside down…
Fill the blanks
A word-game pad: a short paragraph from the audience's world with two to four underlined gaps, each labelled with a tiny part of speech ('tool', 'feeling'), plus an…
POV: choose your path
A choose-your-own-adventure moment on a night field: a first-person 'POV:' scenario set big, 'What do you do?' and three dashed branching paths leading to lettered…
Poll card
A bold poll card: the question set huge, two to four lettered options as empty answer bars and a 'vote in the comments' pill.
Fill in the blank
A sentence with a highlighted blank and a blinking cursor on ruled paper
Caption this
'Caption this': a fresh photo of a funny moment from the brand's world in a taped polaroid with an empty dashed caption line and a pen
Make a This-or-that bracket with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.