Two truths and a lie
Two truths and a lie: three numbered statements about the brand under a lie-detector trace — two true facts from the post, one harmless, playful fib — with the answer upside down at the foot. Spotting the lie means weighing the two real facts, which is the point.
When the AI picks it
MarketiQ’s Creative Director favours the Two truths and a lie for posts that start a conversation or entertain, when the message is a list, a question or a story. It is built first to start a conversation.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- The two truths are facts the post states; the lie is a playful, obviously harmless fib about the brand — never a price, offer, policy, promise, date or number a customer could act on.
- Statements are similar in length and tone so the lie is not given away by its form.
Visual rules
- A deep ground with a lie-detector trace (calm, then spiking) across the top, three numbered panels in slightly lighter tones — a big brand numeral, the statement in the heading face, an empty tick box — and the answer upside down above the logo and a brand reply pill.
More Puzzles & brain-teasers templates
Padlock puzzle
An 'escape room' puzzle: a padlock with one blank letter dial per letter of the code, beside taped clue cards written from the post.
Guess what it is
A 'guess the close-up' game: a magnifying glass over an extreme crop of one of the brand's own photos
Rebus
A picture rebus: two or three of the post's own words or names spelled as sums of pictures and letters on tiles, a sun plus R-I-S-E, with a blank for each letter and the…
Memory grid
A 'memory test' in two grids: six to nine of the post's own items on white tiles to study, then the same tiles shuffled on brand tints with one gone and a question mark…
Typo hunt
A 'spot the typo' proofreading puzzle: a sentence or two of the post typed on a sheet of paper with a margin rule, a paperclip and a pencil, with '3 typos' hidden in it…
Word search
A word search: a letter grid hiding the post's own words
Crossword
A pocket-sized crossword: the post's key words interlocked in a numbered grid, with Across and Down clues written from the post.
Word guess
A 'guess the word' grid in the five-letter style: rows of letter tiles already scored
Make a Two truths and a lie with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.