NEWS & MEDIA TEMPLATE

Ask the expert column

An agony-aunt advice column with the brand as the columnist: an 'ASK <BRAND>' masthead flanked by inkwell ornaments, a reader's handwritten letter on ruled notepaper signed with a playful pseudonym, a fleuron, then the brand's answer in two ruled columns. A real buyer problem answered with warmth and expertise reads as advice people save, not a pitch.

Single image12 platformsVoice: Warm, Playful, Serious

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Sample at 4:5, shown on Northfield Studio, a fictional brand. MarketiQ fills each template with your brand, facts and copy.

When the AI picks it

MarketiQ’s Creative Director favours the Ask the expert column for posts that teach, start a conversation or prove a point, when the message is a question, one sharp insight or a story. It is built first to teach.

It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.

Teach somethingStart a conversationProve a pointa questionone sharp insighta story

Who it’s for

Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.

Platforms and sizes

Sizes Ask the expert column is made at on each platform
Size	Where
4:51080 × 1350 px	Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit
1:11080 × 1080 px	Ads
9:161080 × 1920 px	TikTok
16:91600 × 900 px	X, YouTube
1.91:11200 × 628 px	Newsletter, Blog

Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.

What it needs

Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.

Rules the AI follows

Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.

Copy rules

The letter is a real problem the audience has, written warmly in the first person; the pseudonym is playful and invented — never a real customer or name.
The answer is generous, specific advice with the brand's real facts; it recommends the brand's way without a hard sell.

Visual rules

Newsprint: 'ASK' in brand italic serif before the brand name in heavy editorial caps, flanked by original inkwell-and-quill ornaments between a heavy rule and a double rule with the italic strapline and website.
The letter handwritten on slightly tilted, ruled notepaper with a big brand 'Q' and the pseudonym; a fleuron divider; a big 'A' beside the answer in ruled serif columns; folio note and logo.

Same family

All 16 News & media templates