Sidewalk stencil
A spray-painted stencil on the pavement seen from above — the line in rough stencil caps, a big painted arrow and a few words of direction, overspray speckles on the concrete slabs — guerrilla street marketing that points people to the door.
When the AI picks it
MarketiQ’s Creative Director favours the Sidewalk stencil for posts that announce news, get people to act or start a conversation, when the message is one sharp insight or an offer or deal. It is built first to announce news.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Stencils are short: two to five words and an arrow — a reason to walk this way.
- Distances and places only as the post states them.
Visual rules
- Speckled grey concrete paving slabs seen from above with a kerb along the bottom edge.
- The headline sprayed in rough condensed stencil caps in the brand colour, a big stencilled arrow with bridges and a short direction line, overspray dots around; a white sticker with the logo and website stuck at the bottom.
More Posters & OOH templates
Lamppost banners
A pair of swallow-tailed banners hung from a street-light pole against the sky
Bench backrest ad
A park bench with the brand's ad printed along its backrest
Roadside billboard
A roadside billboard against the sky
Bus-shelter poster
A lit bus-shelter poster at dusk: the brand's portrait poster glowing in its steel lightbox beside the shelter's glass, bench and stop sign
Subway card
A car card in its frame above a metro train's windows: the brand's ad under the ceiling light, the tunnel streaking past the windows below and grab straps hanging in…
Neon wall
A 'neon sign' glowing on a dark brick wall
Crossroads
Two street-name blades crossing on a corner pole against the sky
Movie poster
A film's one-sheet: an italic tagline, the title huge in glowing condensed caps over dramatic light beams and a horizon in the brand colour, a COMING SOON release line…
Make a Sidewalk stencil with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.