Five whys
Five whys: a problem on a dark plate, then a staircase of 'why?' answers stepping down and in, each answering the one above, until the last lands on the 'root cause' in brand colour — with an optional line on what changes now.
When the AI picks it
MarketiQ’s Creative Director favours the Five whys for posts that teach, when the message is steps or a process or one sharp insight. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Every label is the post's own words — no invented numbers, scores or percentages.
- Each answer explains the one above it; the last is the root cause the post names.
Visual rules
- The problem on a dark plate, then 'Why?' chips joined by elbow connectors stepping down and to the right, each with its answer; the last step is the root cause on a brand plate.
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Make a Five whys with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.