Leaky bucket
A leaky bucket: what pours in at the top, the water it keeps, and two to six holes in its sides with streams running out — each leak named — the case for fixing where customers (or money, or time) slip away before pouring in more.
When the AI picks it
MarketiQ’s Creative Director favours the Leaky bucket for posts that teach, when the message is a list or one sharp insight. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Every label is the post's own words — no invented numbers, scores or percentages.
- The inflow is what comes in; each leak is a specific place it is lost, in the post's words.
Visual rules
- A tapered bucket outlined in ink with a brand-tint water line; a stream pours in from the inflow label above; holes on both walls spout curved streams with each leak named beside it.
More Business diagrams templates
Bridge diagram
A bridge diagram: where you are on one cliff, where you want to be on the other, and a bridge between them whose two to four spans are the steps that get you across
Domino effect
A domino effect: three to five dominoes in a row, each bigger than the last, the first already tipping
Weakest link
The weakest link: three to six links joined end to end in a chain, each named, the one that breaks cracked open in brand colour with its flag
Spaghetti vs hub
Spaghetti vs hub: the same four to seven people, tools or places twice
Tributaries
A river and its tributaries: two to six named streams feed one river that widens with each, meandering to its mouth where the outcome sits in a deep brand pool
Interlocking cogs
Interlocking cogs: three to five meshed cogwheels ('interlocking gears') in a zigzag, each one a part of how the business works with its name on its face, the drive cog…
Double diamond
The double diamond: two diamonds side by side
J-curve
A J-curve: one brand line that starts level, dips below where it began, then climbs far above it
Make a Leaky bucket with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.