Tug of war
A friendly debate as a tug of war — 'pick a side': a twisted rope runs edge to edge across a canvas split into two tinted halves, a brand pennant hangs from the knot at the centre line, each side's name is set big above the rope and its two or three arguments from the post sit below it.
When the AI picks it
MarketiQ’s Creative Director favours the Tug of war for posts that start a conversation or entertain, when the message is a side-by-side comparison, a contrast (this, not that) or a question. It is built first to start a conversation.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Both sides are fair and come from the post; the brand does not rig the debate or mock either side.
Visual rules
- The canvas split down the middle into a light brand tint and a light deep tint; a tan twisted rope crosses edge to edge, a dark knot and a brand pennant hang at the centre over a dashed centre line.
- Each side's name in big heading type above the rope (left-aligned and right-aligned), its arguments below with small square markers in the side's colour.
- A centred title on top, the logo bottom-left and a dark reply pill.
More Shout-outs & giveaways templates
Guestbook
A welcome for new members as an open guestbook on a dark ground: the brand's welcome note in italic on the left page, a ruled sign-in table under the post's own column…
Giveaway
A giveaway's entry rules as a strip of raffle tickets pulled from a roll: each step to 'enter to win' on its own notched, perforated ticket with its number on the stub…
Envelope
The envelope, opened on stage for real winners
Takeover
A guest who 'takes over our page', announced as handing over the keys: a key ring with brass and silver keys and a manila tag on a string carrying the guest's name and…
Suggestion box
A wooden suggestion box with a brass plate and a slip going into its slot, under a cascade of paper slips carrying the ideas already in, asking the community what the…
Merit badges
A collection of embroidered merit badges on dark felt to count yourself against
Put a finger down
The put-a-finger-down round: a big friendly raised hand in a brand tint with a numbered badge on each fingertip, beside five numbered lines from the post to count…
Name tag
A peel-off 'hello, my name is' sticker, slightly askew: the greeting in a brand band, then a white field that is left blank with a dashed line for a naming round ('help…
Make a Tug of war with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.