Good / better / best
Three service tiers stepping up a plinth — a plain card, a raised card, and a tall brand-colour card — each with signal-bar levels and real inclusions, so buyers place themselves on the ladder.
When the AI picks it
MarketiQ’s Creative Director favours the Good / better / best for posts that get people to act, teach or announce news, when the message is a side-by-side comparison, a list or several products or a menu. It is built first to get people to act.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- A real product or service you sell
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Tiers are the business's real packages or service levels, from the lightest to the most complete.
- Prices appear only when the source states them; features are real inclusions, under 6 words each.
Visual rules
- Three cards stepping up a heavy plinth rule: outlined, raised, then a tall brand-colour card.
- Signal-bar level marks, condensed prices, check discs; in stories the tiers stack with a staggered indent.
More Comparison templates
This or that
A quick-fire game board: pairs of choices from the brand's world face off across a two-tone split, with an OR knot on the seam and an empty ballot bubble beside every…
Spectrum
A fader on a mixing desk: a scale runs from one extreme to the other through labelled stops, and a brand-colour fader cap is parked on the stop the brand recommends
Weighing scale
An original balance scale tipped toward the heavier pan: the left pan's items against the right pan's, stacked like weights, so the reader feels which side outweighs the…
Side by side
A mirrored spec sheet: two options face each other across a central spine of attributes, row for row
Before / after
A hard split: a hatched, greyed BEFORE half and a brand-colour AFTER half, each with numbered change points that line up across the divide
Us vs them
A feature table: criteria buyers care about down the side, the brand's column lifted in its colour with checks, beside a generic 'Typical approach' column
Old way / new way
The old process as a crossed-out memo, overlaid by the brand's clean numbered process card
Expectation vs reality
The internet's favourite contrast: a glossy, polished EXPECTATION card beside a rough, hand-sketched REALITY page with scribbled notes
Make a Good / better / best with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.