Capabilities binder
The 'capabilities deck' as a tabbed binder: the cover is the binder itself — rings in the spine, a label plate with the title and an index of every capability, divider tabs A to H down its edge — and each page is one section's punched sheet, its tab standing out in the brand colour, with what the capability covers and how it is delivered.
When the AI picks it
MarketiQ’s Creative Director favours the Capabilities binder for posts that get people to act or teach, when the message is a list, several products or a menu or an offer or deal. It is built first to get people to act.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Made for Sells to businesses. The Director offers it only to brands of that kind, so it never turns up for a business it does not suit.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads |
Carousel of 3–10 slides. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- A real product or service you sell
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- The capabilities are the business's own offerings, as the truth pack and the post name them; scopes, ranges and certifications only as stated.
- Each page is one capability: what it covers, why it matters and how it is delivered.
Visual rules
- Cover: a brand-coloured binder with a ringed spine, a paper label plate (the title, the dek and an A–H index of the capabilities) and divider tabs down its right edge.
- Content pages: a punched, ruled sheet with the section's tab standing out in the brand colour, the section letter huge, the capability, its description and a ruled detail line.
- Closing page: the binder's back cover with the closing line, the note and the logo; page counter on every page.
Truth pack: the verified facts MarketiQ keeps about your business — what you sell, prices, proof and the claims you have approved.
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Make a Capabilities binder with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.