Point-of-view essay
A founder's or partner's argument set like a small book: the cover is a title page with the contents in roman numerals, and each page is one part of the argument — its numeral, a serif heading, an ornament and the text under a drop cap — below a running head, with a folio at the foot.
When the AI picks it
MarketiQ’s Creative Director favours the Point-of-view essay for posts that teach or start a conversation, when the message is one sharp insight, a story or a contrast (this, not that). It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads |
Carousel of 3–10 slides. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- The argument is the author's own, from the post, in order; facts or figures it cites come from the post or the truth pack.
- Each page is one part of the argument: a claim and the reasoning behind it.
Visual rules
- Cover: a book title page — logo, 'An essay', the serif title, an ornament, the dek in italics and the contents in roman numerals — with the folio and a swipe cue at the foot.
- Content pages: a running head (the brand's site and the part), the part's roman numeral, a serif heading, an ornament and the text with a drop cap; the page counter as the folio.
- Closing page: the closing line set like a colophon, the note and the logo.
Truth pack: the verified facts MarketiQ keeps about your business — what you sell, prices, proof and the claims you have approved.
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Make a Point-of-view essay with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.