Hero's journey
A 'hero's journey' drawn as the classic ring of stages — the known world above the line, the unknown below — with each page lighting the path round to its stage, the stage number at the centre and the stage told underneath; the closing page completes the circle home. A transformation story with a shape everyone recognises.

When the AI picks it
MarketiQ’s Creative Director favours the Hero's journey for posts that start a conversation, prove a point or entertain, when the message is a story or a timeline. It is built first to start a conversation.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads |
Carousel of 3–10 slides. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Only for a transformation story — a founder's, a customer's or the business's own — that leaves the familiar, meets a real trial and comes back changed; not for a product list or a how-to.
- The hero is the customer or the business as the copy tells it; never invent setbacks, mentors or results.
- The closing line brings the change home to the reader.
Visual rules
- A deep ground with a thin ring of stage dots split by a dashed line into 'The known' and 'The unknown'; the path is drawn in the brand colour from the top round to the current stage, whose dot glows, and the stage number sits large inside the ring.
- Each stage page sets a kicker (the stage name or 'Stage n of N'), a serif heading and the text below the ring (beside it on the square format).
- The cover shows the empty ring with the title; the closing page completes the circle with 'Home' at its centre and the call to action. Logo top left and the page counter top right on every page.
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Make a Hero's journey with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.