Sankey diagram
A Sankey diagram: where things came from on the left, where they went on the right, joined by flowing bands as thick as each real count — every band printed with its value — so the biggest routes and the leaks are obvious.
When the AI picks it
MarketiQ’s Creative Director favours the Sankey diagram for posts that teach or prove a point, when the message is a number or a side-by-side comparison. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- A real number from your post or your brand facts
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Every value is a real figure from the post or the brand's facts, written as the source writes it.
- Every route has a real count in one unit; sources and outcomes are named the same way each time they recur.
- The headline names the biggest route or the biggest leak, in words.
Visual rules
- Source bars on the left, outcome bars on the right, curved translucent bands between them as thick as their printed counts, coloured by source.
- Every band carries its value in a paper tag near its start; every bar is named beside it.
More Charts & graphs templates
100% stacked columns
100% stacked columns (a 'stacked bar' chart stood upright): one full-height column per group
Quadrant scatter plot
A quadrant scatter plot (a 'scatter chart' cut in four): every item placed by two real measures, dashed cross-hairs splitting the field into four named quadrants, each…
Rose chart
A rose chart (a 'Nightingale rose', or coxcomb): one petal per day, month or category around a circle, each petal's area true to its real value, the biggest in brand…
Radial bar chart
A radial bar chart: two to five real percentages as concentric rings, each arc sweeping its share of a three-quarter track (the full track is 100%), named with its value…
Gantt chart
A Gantt chart: the real periods of a plan across the top, one lane per piece of work with a rounded bar from its start to its end
Small multiples
Small multiples: a grid of three to six mini area charts on one shared scale
Diverging bars
Diverging bars: each statement people rated as one bar centred on a middle line
Proportional squares
Proportional squares: two to four real amounts drawn as nested squares from one corner, each square's area true to its value
Make a Sankey diagram with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.