LOOKS & FITS TEMPLATE

Fit guide

A 'fit guide': two to four simple garment silhouettes stand side by side on a baseline, from the closest fit to the loosest — slim, regular, relaxed — each named in a serif with one line on how it sits, the fit this post is about filled in the brand colour. Helps a shopper pick the fit they want.

Single image11 platformsShows what you sellVoice: Serious, Warm, Playful
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Sample Fit guide creative (Looks & fits template), shown on the fictional brand Loomlane
Sample at 4:5, shown on Loomlane, a fictional brand. MarketiQ fills each template with your brand, facts and copy.

When the AI picks it

MarketiQ’s Creative Director favours the Fit guide for posts that teach or get people to act, when the message is a side-by-side comparison, a list or one product in the spotlight. It is built first to teach.

It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.

Teach somethingGet people to acta side-by-side comparisona listone product in the spotlight

Who it’s for

Made for Fashion & accessories. The Director offers it only to brands of that kind, so it never turns up for a business it does not suit.

Platforms and sizes

Sizes Fit guide is made at on each platform
SizeWhere
4:51080 × 1350 pxInstagram, Facebook, LinkedIn, Threads, Reddit
1:11080 × 1080 pxX, Ads
9:161080 × 1920 pxTikTok
2:31000 × 1500 pxPinterest
1.91:11200 × 628 pxNewsletter, Blog

Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.

What it needs

Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.

Rules the AI follows

Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.

Copy rules

  1. Fits are the brand's own names, listed from the closest to the loosest; notes say how each sits, from the post.
  2. Describe the garment, never the body: no 'flattering', 'slimming' or 'hides'.

Visual rules

  1. Paper ground; a small-caps label and a large serif headline over a row of simple outlined silhouettes on a shared baseline, each a little looser than the last, above a 'closer — looser' scale.
  2. The highlighted fit is filled in the brand colour, its name in the brand colour with a pill label; names in serif, notes muted below.
  3. Logo and website on a hairline footer (a night band on stories).
Same family
All 19 Looks & fits templates

Make a Fit guide with your brand.

MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.

Try it with your brand →Book a demo

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