Cipher wheel
A secret-code puzzle: a two-ring cipher wheel (plain letters outside, code letters inside, the key wedge lit in the brand colour) beside a short line from the post written in code over empty boxes — a 'secret message' to decode. Decoding it letter by letter makes the message feel earned.
When the AI picks it
MarketiQ’s Creative Director favours the Cipher wheel for posts that start a conversation, entertain or announce news, when the message is one sharp insight, a question or one product in the spotlight. It is built first to start a conversation.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- The message is a short line the post really says (a launch, an offer it states, its promise), quoted exactly — it appears only in code, so it must be worth decoding.
Visual rules
- A white cipher wheel with an ink outer ring of plain letters, a tinted inner ring of code letters, a deep hub and one brand wedge pairing A with its code letter; a key chip (A → code letter); the message in brand mono code letters, each over an empty ink-outlined box.
- Kicker and website on top, a heading-face title, the logo bottom-left and a dark reply pill bottom-right.
More Puzzles & brain-teasers templates
Word honeycomb
A letter honeycomb: seven hexagon tiles holding the seven letters of one word from the post (the most used one in the brand-colour centre), a row of blanks for its…
Word sudoku
A letter sudoku, the 'logic puzzle' in letters: a 4×4 or 6×6 grid filled with the letters of one word from the post, some given, the rest blank, with exactly one solution
Sort the words
A sort-into-groups puzzle: a grid of word tiles from the post
Two truths and a lie
Two truths and a lie: three numbered statements about the brand under a lie-detector trace
Padlock puzzle
An 'escape room' puzzle: a padlock with one blank letter dial per letter of the code, beside taped clue cards written from the post.
Guess what it is
A 'guess the close-up' game: a magnifying glass over an extreme crop of one of the brand's own photos
Rebus
A picture rebus: two or three of the post's own words or names spelled as sums of pictures and letters on tiles, a sun plus R-I-S-E, with a blank for each letter and the…
Memory grid
A 'memory test' in two grids: six to nine of the post's own items on white tiles to study, then the same tiles shuffled on brand tints with one gone and a question mark…
Make a Cipher wheel with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.