Riddle: who am I?
A riddle card: a giant question mark and WHO AM I over three to five numbered first-person clues written from the post, with the answer printed upside down at the foot. The answer is the product, service or idea the post is about, so the reader works it out — and remembers it.
When the AI picks it
MarketiQ’s Creative Director favours the Riddle: who am I? for posts that start a conversation or entertain, when the message is a question, one product in the spotlight or one sharp insight. It is built first to start a conversation.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Clues are first-person and playful, each built on a fact the post states about the answer; none names it.
- The answer is the product, service or idea the post is about, exactly as the post names it.
Visual rules
- A deep ground with a giant serif question mark in the brand colour beside 'WHO AM I?' in heavy capitals; numbered italic serif clues between hairline rules; a dashed strip at the foot holds the answer upside down; logo bottom-left, a brand reply pill bottom-right.
More Puzzles & brain-teasers templates
Unshuffle
An unshuffle puzzle: the post's how-to on lettered cards, jumbled, each with an empty number box to fill, and the 'right order' printed upside down at the foot.
Match the pairs
A match-the-pairs worksheet: numbered dark cards on the left (the post's terms, products or services), lettered cards on the right (what each one is or does) in a…
Maze
A maze from where the reader is to where the post promises: a start tag (the reader's situation) at the entrance, the goal tag at the exit, a real maze with exactly one…
Odd one out
An odd-one-out puzzle: four lettered tiles, three that belong together and one that does not, with the answer and the reason printed upside down.
No vowels
A 'missing vowels' puzzle on label-maker tape: the post's own names and phrases with every vowel taken out and the consonants regrouped into short runs, each strip with…
Cipher wheel
A secret-code puzzle: a two-ring cipher wheel (plain letters outside, code letters inside, the key wedge lit in the brand colour) beside a short line from the post…
Word honeycomb
A letter honeycomb: seven hexagon tiles holding the seven letters of one word from the post (the most used one in the brand-colour centre), a row of blanks for its…
Word sudoku
A letter sudoku, the 'logic puzzle' in letters: a 4×4 or 6×6 grid filled with the letters of one word from the post, some given, the rest blank, with exactly one solution
Make a Riddle: who am I? with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.