Odd one out
An odd-one-out puzzle: four lettered tiles, three that belong together and one that does not, with the answer and the reason printed upside down. The odd one is the post's point — the habit to drop, the product that does it differently — so finding it is getting the message.
When the AI picks it
MarketiQ’s Creative Director favours the Odd one out for posts that start a conversation, entertain or teach, when the message is a contrast (this, not that), a question or a side-by-side comparison. It is built first to start a conversation.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Three options share what the post is about; the odd one is the post's point (the thing to avoid, or the thing that is different) — names, numbers and claims only from the post.
- The reason explains the odd one in one line from the post.
Visual rules
- Four white tiles with heavy ink borders and hard offset shadows on a pale brand ground (a 2×2 grid, or one row on landscape), each with a lettered brand disc and its option set large; no tile is marked; the answer and reason are printed upside down above the logo and a dark reply pill.
More Puzzles & brain-teasers templates
No vowels
A 'missing vowels' puzzle on label-maker tape: the post's own names and phrases with every vowel taken out and the consonants regrouped into short runs, each strip with…
Cipher wheel
A secret-code puzzle: a two-ring cipher wheel (plain letters outside, code letters inside, the key wedge lit in the brand colour) beside a short line from the post…
Word honeycomb
A letter honeycomb: seven hexagon tiles holding the seven letters of one word from the post (the most used one in the brand-colour centre), a row of blanks for its…
Word sudoku
A letter sudoku, the 'logic puzzle' in letters: a 4×4 or 6×6 grid filled with the letters of one word from the post, some given, the rest blank, with exactly one solution
Sort the words
A sort-into-groups puzzle: a grid of word tiles from the post
Two truths and a lie
Two truths and a lie: three numbered statements about the brand under a lie-detector trace
Padlock puzzle
An 'escape room' puzzle: a padlock with one blank letter dial per letter of the code, beside taped clue cards written from the post.
Guess what it is
A 'guess the close-up' game: a magnifying glass over an extreme crop of one of the brand's own photos
Make a Odd one out with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.