2×2 matrix
The consultant's 2×2 on graph paper: two labelled axes, four named quadrants and the brand's quadrant filled in its colour with a map-pin marker — a market explained in one frame.
When the AI picks it
MarketiQ’s Creative Director favours the 2×2 matrix for posts that teach, start a conversation or get people to act, when the message is a side-by-side comparison, a contrast (this, not that) or one sharp insight. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Axes are two real dimensions buyers care about; quadrant names are fair archetypes, never named competitors.
- The brand's quadrant is the one its offering genuinely occupies.
Visual rules
- Faint graph-paper grid, ink axes with arrowheads, dashed midlines; the brand's quadrant in brand colour with a night map-pin naming the brand.
More Lists & frameworks templates
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Step by step
A 'how it works' instruction sheet: three to six numbered icon tiles joined by dashed arrow connectors, each with a step name and one-line detail
Swipe file
A copywriter's swipe file: four to six example lines (hooks, subject lines, booth headlines) on ruled index cards held by binder clips and paperclips, each labelled and…
Toolkit pegboard
A workshop pegboard of four to eight tools or resources, each a bordered hang-pack card on its own peg with a catalogue number, icon, name and one-line use
Red-pen mistakes
An 'N mistakes' list marked up by an editor: each common mistake struck through with a red-pen highlight and crossed out (in a palette colour when the brand states one)…
Steal this template
'Steal this template': a fill-in-the-blanks script (email, brief, opener) in a white editor card with line numbers, highlighted [bracketed placeholders], a copy button…
Roadmap
A literal road map: a dashed-centreline road winding through three to five phases, each marked by a numbered map pin with its time label, name and milestone, ending at a…
Make a 2×2 matrix with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.