The iceberg
The iceberg meme as an original illustration: a crisp ice tip above a palette-coloured sea that darkens with depth, the huge translucent body below, and tiers of entries sinking from what everyone knows to what only insiders know — the deepest tier lit in the brand colour.
When the AI picks it
MarketiQ’s Creative Director favours the The iceberg for posts that entertain, teach or start a conversation, when the message is a list, steps or a process or one sharp insight. It is built first to entertain.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- The tip is what everyone already knows; each tier down is more specific and more insider; the deepest tier is the brand's own hard-won truth.
- Entries are short noun phrases or fragments (under 6 words), real to the audience's world; no invented numbers or names.
Visual rules
- An original vector iceberg: white tip with grey facets and an ink edge over a pale sky, a translucent faceted body under a palette sea that darkens with depth, faint light rays and a wavy waterline.
- Tiers marked 01–05 with dashed depth lines; entries scattered across each band in one shared size; the deepest tier in the brand colour; watermark over the deep water.
More Meme templates
Tell me without telling me
'Tell me you're ___ without telling me you're ___' set on a dark slab with the blank lit in brand colour, a hooked reply arrow dropping into the brand's punchline in…
Plot twist
A cinematic title card: letterbox bars with film perforations, a dark frame with grain, scratches, a vignette and a brand-colour light leak; the set-up in an italic…
Living rent-free
'Things living rent-free in my head' over an original dollhouse cutaway: a brand-colour roof with a smoking chimney, an attic and papered rooms each lit by a hanging…
Nobody: / Me:
The 'Nobody: / Me:' text meme
Nope / yes
The classic two-row approval meme rebuilt with bold original icon panels
Levels of understanding
Four escalating levels of understanding, each line bolder and each panel brighter until the last one blazes
Triangle of glances
The 'distracted' meme as an original labelled diagram: one shape eyes the shiny new thing while the boring thing that works glares back, joined by hand-drawn arrows.
Two buttons
Two big arcade buttons on a control panel, each with a label-maker tape, under a 'Me deciding:' caption
Make a The iceberg with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.