Behind the scenes
A behind-the-scenes contact sheet: a photo of the workshop, the process or the object being made, set in a 35mm film strip on a lightbox with a grease-pencil select mark and label-maker captions. Craft shown in progress makes the finished work — and its price — believable.
When the AI picks it
MarketiQ’s Creative Director favours the Behind the scenes for posts that start a conversation, teach, entertain or prove a point, when the message is a story, one sharp insight or real projects or past work. It is built first to start a conversation.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | X, Ads |
| 9:161080 × 1920 px | TikTok |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- A photo for the scene: your own, or one made for the post (never with words in it)
The sample shows the template’s own stand-in where the picture goes.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- The scene is real work the business does (workshop, process, materials); the image brief names it plainly.
- Labels are 1–4 word facts about what's in the frame — no invented numbers or names.
Visual rules
- Lightbox ground with a faint grid; a dark 35mm strip with sprocket holes, edge numbers and dimmed neighbour frames.
- The selected frame circled in grease pencil; label-maker tape captions in the brand colour.
- The photo never shows identifiable people or any text.
More People & story templates
Interview Q&A
A magazine interview page: the person's name set big beside a brand-colour 'Q&A', a standfirst, and two or three questions with their answers in their own words, drop…
Origin story
The brand's origin story as chapters on a timeline
We're hiring
A 'we're hiring' flyer pinned to a brand-colour board: the role title set huge, what you'll do, location and terms as chips, how to apply
Milestone thank-you
A thank-you card for a real milestone: a handwritten 'Thank you', the milestone number between laurels (or the milestone itself when there is no number), a short message…
Founder's note
A short, intimate handwritten note from the founder on personal 'From the desk of' stationery, taped to a linen desk: two to four lines in their own hand and a signature…
Meet the team
A clean 'meet the team' grid of two to six people: each a monogram tile of their initials in the brand's colours (never an invented face), their real name in the heading…
Behind-the-scenes collage
Three of the brand's own behind-the-scenes photos as taped polaroids scattered at easy angles on a studio grid, each with a handwritten caption, under a bold headline.
Client spotlight card
A client spotlight as a collectible trading card on a dark table: a foil-edged card whose 'portrait' window carries the client's initials on a crest, the client's name…
Make a Behind the scenes with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.