Applause cue card
A late-night show's hand-lettered cue card held up in the dark studio under a lit 'APPLAUSE' sign, a night skyline behind — the set-up in black marker, the punchline underlined in the brand colour.
When the AI picks it
MarketiQ’s Creative Director favours the Applause cue card for posts that entertain or start a conversation, when the message is one sharp insight or a contrast (this, not that). It is built first to entertain.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- A real joke with a set-up and a turn — the punchline carries the post's point, not a pun for its own sake.
- Write it the way a host says it aloud: short, conversational, no hashtags or emoji.
- No new facts: any number or name in the joke comes from the post.
Visual rules
- A dark studio with a soft spotlight and a night skyline along the bottom; a lit brand-colour APPLAUSE sign with a ring of bulbs at the top.
- A large white cue card, slightly tilted, fills the middle: the set-up in black marker lettering, a hand-drawn brand swash, then the punchline in brand-colour marker.
- The logo and website sit along the bottom on the dark floor, clear of the card.
More TV & broadcast templates
Teleprompter
A studio teleprompter's glass: the post's key line in big white type on the reading marker, the line just read dimmed above and the next lines waiting below
Standby card
A broadcast 'test card' built from the brand's own colours
TV listings: what's on
An on-screen TV guide for the brand's own lineup
Infomercial: but wait, there's more
A late-night infomercial frame: the problem in a grainy black-and-white TV inset, INTRODUCING the offering in huge italic type over sunburst rays, ticked benefits, a BUT…
Camera viewfinder: REC
A camera viewfinder mid-shot: a red-dot 'REC' readout, rule-of-thirds lines and frame corners over a soft out-of-focus scene, focus brackets locked on the headline and a…
Clapperboard slate
A film clapperboard snapped open under a spotlight
Telestrator replay
A sports analyst's telestrator replay of the 'game plan': a pitch from above with telestrator marks
Radio dial
A radio set in the brand colour: the needle tuned in to the post's station on a lit dial of preset names, a speaker grille with the brand nameplate and two knobs
Make a Applause cue card with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.