Previously on…
A TV 'previously on…' recap: the series name in an italic title, two or three dark film frames each subtitled with a story beat so far, then this week's new development lit in the brand colour — the next chapter of an ongoing story.

When the AI picks it
MarketiQ’s Creative Director favours the Previously on… for posts that start a conversation or announce news, when the message is a story or a timeline. It is built first to start a conversation.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- The beats are real earlier steps in the story, in order; the 'this week' line is the news.
- Write beats like subtitles — short, past tense, specific.
Visual rules
- Near-black frame: PREVIOUSLY ON in spaced mono caps over the series name in a large italic serif.
- Two or three dark, desaturated film frames with soft brand-hued light, each carrying a white subtitle; below (right on 16:9) a deep brand panel ringed in brand colour with a THIS WEEK tag and the new beat in big type.
- Logo and website along the bottom.
More TV & broadcast templates

Press conference
A press conference in progress: a logo backdrop wall, a lectern carrying the brand nameplate under a cluster of microphones, and the announcement on a white headline…

Karaoke
A karaoke screen under stage beams: a song card with the brand as the artist, countdown dots, and the post's line as the lyric

Live field report
A live-from field report at night: the brand's own mic flag on a handheld microphone in the foreground, city lights blurred behind, a LIVE location bug and the report on…

Teleshopping
A TV shopping-channel frame: the brand's own product photo spot-lit on a turntable, an ON AIR tag, a white price panel with the product, TODAY'S PRICE in big type and…

TV debate
A TV split-screen debate: two live feeds side by side, each side's best argument in big quote type over a name strap, a VS badge between them and tonight's question on a…

Applause cue card
A late-night show's hand-lettered cue card held up in the dark studio under a lit 'APPLAUSE' sign, a night skyline behind

Teleprompter
A studio teleprompter's glass: the post's key line in big white type on the reading marker, the line just read dimmed above and the next lines waiting below

Standby card
A broadcast 'test card' built from the brand's own colours
Make a Previously on… with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.