AM / PM routine
The 'AM / PM routine' as a split screen: a pale morning half with a sun and a night half with a moon, each listing its numbered steps — cleanse, treat, moisturise, protect — with the brand's product for each in a serif. A routine people save and follow.
When the AI picks it
MarketiQ’s Creative Director favours the AM / PM routine for posts that teach, get people to act or start a conversation, when the message is steps or a process, a side-by-side comparison or a list. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Made for Beauty & personal care. The Director offers it only to brands of that kind, so it never turns up for a business it does not suit.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | X, Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- A real product or service you sell
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Steps and products are the post's own, in its order; never add a step or a product the brand does not sell.
- No medical claims ('cures', 'treats acne') the post does not make; keep it a routine, not a prescription.
Visual rules
- Split down the middle: a pale brand-tinted morning half with a sun icon and a night half with a moon, each headed by a big serif AM / PM; a low sun disc and a crescent rise faintly from the bottom edge.
- Numbered brand-colour discs on hairline rows: the step in spaced small caps, the product in serif; label and headline top-left, logo and website top-right on the night side.
More Swatches & finders templates
Shelfie
A routine 'shelfie': the steps lined up in order on a bathroom shelf as simple outlined bottles, jars and droppers in the brand's colours, each numbered in a serif with…
Ingredient spotlight
The hero ingredient as a periodic-table 'element tile': its percentage in the corner, a big serif two-letter symbol, the ingredient's name and INCI name beneath, set on…
Read the label
'Read the label': the product's full ingredient list set like the back of the pack
Skin-type matcher
A 'skin type' matcher: each skin type as a pill on the left joined by a dotted line to the product made for it on the right, with one line on why.
Fragrance notes
'Fragrance notes' as layers in the bottle: a simple drawn bottle on a night ground filled in three bands of the brand colour
Texture shot
A 'texture shot': the brand's own macro photograph of the formula in a big round window ringed like a lens, beside the product's name and how it feels in three large…
Get the look
'Get the look': the brand's own photograph of a finished makeup or hair look with a white card pulled over it
How much to use
'How much to use', drawn: one card per product with the dose pictured
Make a AM / PM routine with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.