Adoption curve
An adoption curve: a bell split into three to five groups in the order they take up something new, from the first to try it to the last, with a crack where the market splits ('the chasm') and a pin on the group the business is reaching now — who comes next, and what it takes to win them.
When the AI picks it
MarketiQ’s Creative Director favours the Adoption curve for posts that teach or prove a point, when the message is a story, steps or a process or one sharp insight. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Every label is the post's own words — no invented numbers, scores or percentages.
- Groups run in the order people take something up; the pin and the gap name groups exactly as written.
- The curve's shape is the idea, never a measurement: no percentages or sizes on the groups.
Visual rules
- A smooth bell curve on an ink baseline, cut into three to five segments in pale brand tints with paper seams; the group the business is reaching filled in brand colour under a pin, the gap between two groups a jagged paper crack with its label.
- Under the baseline, one column per group: a colour rule, its name and an optional line on what it needs.
More Business diagrams templates
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Kano model
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Critical path
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Emotion curve
An emotion curve (a 'journey map' of feelings): the stages of an experience along the bottom and how each one feels as a curve rising and dipping over a neutral midline
Fishbone diagram
A fishbone diagram (Ishikawa): the problem in the fish's head, a spine running into it and three to six slanted bones
Onion diagram
An onion diagram: three or four nested circles resting on one point, the core in full brand colour and each outer layer a paler crescent named in its widest part
Org chart
An org chart (an 'organisation chart'): one lead role on a dark plate, a connector branching to two to five roles in brand-edged boxes, each with what it owns and up to…
Pillars
A temple of pillars: the goal carved on the beam under a pediment roof, three to five columns each holding up one thing the goal stands on, and an optional foundation…
Make a Adoption curve with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.