Emotion curve
An emotion curve (a 'journey map' of feelings): the stages of an experience along the bottom and how each one feels as a curve rising and dipping over a neutral midline — the old way dashed, the brand's way in its colour — with the worst moment called out — where an experience hurts, and how it feels once fixed.
When the AI picks it
MarketiQ’s Creative Director favours the Emotion curve for posts that teach or get people to act, when the message is a story, a contrast (this, not that) or steps or a process. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Every label is the post's own words — no invented numbers, scores or percentages.
- Each stage feels high, mid or low exactly as the post describes it — a feeling, never a score.
- The pinned moment is the low point the post names.
Visual rules
- Stages evenly spaced along the bottom under a neutral midline, a smooth curve rising and dipping through one dot per stage; with two lines, the usual way is dashed quiet ink and the brand's way a bold brand curve, keyed above.
- The lowest point of the usual way is ringed and dropped to its stage, and a tinted callout under that stage names the worst moment in bold type; the top and bottom of the scale are labelled in small caps.
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Make a Emotion curve with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.