J-curve
A J-curve: one brand line that starts level, dips below where it began, then climbs far above it — three to five moments pinned along it in the post's words — 'it gets worse before it gets better', drawn without a single number.
When the AI picks it
MarketiQ’s Creative Director favours the J-curve for posts that teach or start a conversation, when the message is a story or steps or a process. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Every label is the post's own words — no invented numbers, scores or percentages.
- Moments run in time order: the start, the dip, the recovery, the payoff — no figures the post does not state.
Visual rules
- One thick brand curve from a dashed baseline, dipping below it then sweeping up past it to an arrowhead; hollow dots mark the moments, each captioned beside the curve; no axes, ticks or values.
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Make a J-curve with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.