Equation
An equation built term by term — ? + ? + ? = the outcome — for a post whose outcome is a formula of parts that add up: each page lights the next term as a big letter tile with its name and what it brings, and the closing page shows the whole equation with every letter's meaning.
When the AI picks it
MarketiQ’s Creative Director favours the Equation for posts that teach, when the message is a list. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads |
Carousel of 4–8 slides. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Use it only when the post states an outcome as parts that add up (A + B + C = result) — never for a how-to procedure or unrelated tips.
- Each row is one term of the formula in the post's order, named as the post names it, with what it adds.
- Fill 'result' only with the outcome the post names; the closing line is how to put the formula to work.
Visual rules
- An equation of square letter tiles joined by plus signs and an equals sign runs across the top of every page; unrevealed terms are dashed '?' tiles.
- Each term page lights its tile, repeats its letter as a large brand tile beside the term's name, and sets the body underneath.
- The cover shows the equation as question marks; the closing page shows every letter, the result and a key of what each letter stands for above the call to action.
More Mental models templates
Venn diagram
A Venn of two to four overlapping circles lit one per page, for a post about where several things meet
Satellite orbit
One core with numbered satellites on tilted orbits around it, for a post about the parts that revolve around one centre
One-page canvas
A one-page planning canvas of ruled blocks, for a post that lays a plan out as named boxes to fill in, like a 'business model canvas'
Compass rose
A 'compass' rose with one numbered bearing per principle around its ring, for a post about the principles that steer a team or a choice
Balance scale
A level balance whose two pans carry the two sides of one 'trade-off' per page, for a post that weighs choices
Element tiles
The basics of a craft set as element tiles on a small, generic periodic table (no real elements), for a post that names the essential elements of something
Chessboard
A 'chess' board where one piece works its way up the board, one move per page, for a post that lays out a strategy as deliberate moves in order
Brick by brick
A brick wall that rises one course per page, for a post about 'building blocks' laid in order, each resting on the last
Make a Equation with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.