Brick by brick
A brick wall that rises one course per page, for a post about 'building blocks' laid in order, each resting on the last — each page lays its course in the brand colour with the block's name on a plaque set into it, and the closing page shows the wall built 'brick by brick' from the ground up.
When the AI picks it
MarketiQ’s Creative Director favours the Brick by brick for posts that teach, when the message is steps or a process. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads |
Carousel of 3–10 slides. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Use it only when the post builds something block by block, each resting on what came before — never for parallel options or a comparison.
- Each row is one block, the foundation first: a short name and how it rests on the one below.
- The cover title names what is being built; the closing line is the next block for the reader to lay.
Visual rules
- A running-bond brick wall spans the page from edge to edge above a ground line, numbered by course.
- Each block page lays its course in the brand colour (the ones below paler, the ones above dashed) with the block's name on a dark plaque set into it, and the body above the wall.
- The cover lowers one brick onto an unfinished wall; the closing page shows the wall complete in brand tints.
More Mental models templates
Interlocking gears
A train of meshing gears, big and small, for a post about parts that drive one another
Rope bridge
A rope bridge across a gap laid one plank per page, for a post about getting from where someone is to where they want to be
Spectrum
A knob along one graded scale with a stop per position, for a post that places options between two ends
Rubric
A grading sheet of criteria with empty check boxes, for a post that sets out how to judge something
Prism facets
A glass prism splitting one white beam into a fan of coloured rays on a dark ground, for a post that looks at one subject 'through four lenses'
Padlocks
A padlock as big as the page whose shackle springs open on every page, for a post that hands over the keys to something
Jigsaw
A jigsaw whose pieces lock into place one per page, for a post about the 'pieces of the puzzle'
Toolbox
An open toolbox with one generic tool lifted out per page, for a post that lays out a 'toolkit'
Make a Brick by brick with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.