Mental models templates
Frameworks and mental models walked one part per page — an iceberg, a flywheel, a quadrant, a ladder, an equation and twenty more devices, each page lighting its own part of the model. MarketiQ’s Creative Director picks from these 25 templates whenever a post’s message fits one of them, then fills it with your brand, facts and copy.
All Mental models templates
Iceberg waterline
An iceberg cut at the waterline, for a post about what lies beneath a visible surface
Flywheel
A flywheel ring of stages, each arc arrowing into the next, for a post about a loop that feeds itself, a 'virtuous cycle'
Layer stack
An exploded isometric stack of slabs, one per layer, for a post about something built 'layer by layer'
Quadrant matrix
A 2×2 quadrant matrix toured one quadrant per page, for a post that sorts things on two axes
Maturity ladder
A tall ladder with one rung per stage, for a post about levels of maturity from first steps to mastery
Equation
An equation built term by term
Venn diagram
A Venn of two to four overlapping circles lit one per page, for a post about where several things meet
Satellite orbit
One core with numbered satellites on tilted orbits around it, for a post about the parts that revolve around one centre
One-page canvas
A one-page planning canvas of ruled blocks, for a post that lays a plan out as named boxes to fill in, like a 'business model canvas'
Compass rose
A 'compass' rose with one numbered bearing per principle around its ring, for a post about the principles that steer a team or a choice
Balance scale
A level balance whose two pans carry the two sides of one 'trade-off' per page, for a post that weighs choices
Element tiles
The basics of a craft set as element tiles on a small, generic periodic table (no real elements), for a post that names the essential elements of something
Chessboard
A 'chess' board where one piece works its way up the board, one move per page, for a post that lays out a strategy as deliberate moves in order
Brick by brick
A brick wall that rises one course per page, for a post about 'building blocks' laid in order, each resting on the last
Interlocking gears
A train of meshing gears, big and small, for a post about parts that drive one another
Rope bridge
A rope bridge across a gap laid one plank per page, for a post about getting from where someone is to where they want to be
Spectrum
A knob along one graded scale with a stop per position, for a post that places options between two ends
Rubric
A grading sheet of criteria with empty check boxes, for a post that sets out how to judge something
Prism facets
A glass prism splitting one white beam into a fan of coloured rays on a dark ground, for a post that looks at one subject 'through four lenses'
Padlocks
A padlock as big as the page whose shackle springs open on every page, for a post that hands over the keys to something
Jigsaw
A jigsaw whose pieces lock into place one per page, for a post about the 'pieces of the puzzle'
Toolbox
An open toolbox with one generic tool lifted out per page, for a post that lays out a 'toolkit'
Dials and levers
A control panel of dials beside the copy, one dial turned right up per page, for a post about the 'levers to pull'
Ripple effect
'Ripples' spreading from one drop, a ring further out per page, for a post about the 'ripple effect' of one change
Relay baton
A relay race run one leg per page, for a post about handoffs
Samples use fictional brands; MarketiQ fills each template with your brand, facts and copy.
More ways to carry a message
Let the AI pick the right Mental models template.
Write the post, or let your AI team write it. The Creative Director reads it, picks the template that carries it best and fills it with your brand; it goes out on the approval rules you set.