MENTAL MODELS TEMPLATE

Compass rose

A 'compass' rose with one numbered bearing per principle around its ring, for a post about the principles that steer a team or a choice — each page swings the needle to its bearing above the principle and how it guides, and the closing page points to true north, the 'north star' they all serve.

Carousel of 4–10 slides4 platformsVoice: Serious, Premium, Warm
Sample Compass rose creative (Mental models template), shown on the fictional brand Northfield Studio
Sample at 4:5, shown on Northfield Studio, a fictional brand. MarketiQ fills each template with your brand, facts and copy.

When the AI picks it

MarketiQ’s Creative Director favours the Compass rose for posts that teach, when the message is a list. It is built first to teach.

It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.

Teach somethinga list

Who it’s for

Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.

Platforms and sizes

Sizes Compass rose is made at on each platform
SizeWhere
4:51080 × 1350 pxInstagram, Facebook, LinkedIn, Threads

Carousel of 4–10 slides. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.

What it needs

Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.

Rules the AI follows

Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.

Copy rules

  1. Use it only when the post sets out principles or directions that steer decisions — never for a how-to procedure, results or a product list.
  2. Each row is one principle: a short line and what it means in practice, from the copy.
  3. The cover title says what the principles steer; the closing line is what they all point towards.

Visual rules

  1. A compass rose — ticked ring, eight-point star, N E S W — with one numbered bearing marker per principle around the ring.
  2. Each principle page swings the brand-coloured needle to its bearing and lights its marker, with the principle and body below (beside, at 1:1).
  3. The cover shows the rose pointing north beside the title; the closing page lights every bearing, needle north.