Maturity ladder
A tall ladder with one rung per stage, for a post about levels of maturity from first steps to mastery — each page lights its rung 'You are here', the rungs below already climbed, with that stage's name and signs beside it, so readers find where they stand and what the next rung asks.
When the AI picks it
MarketiQ’s Creative Director favours the Maturity ladder for posts that teach, when the message is steps or a process or a list. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads |
Carousel of 4–10 slides. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Use it only when the post describes levels of maturity a reader climbs, lowest to highest — never for unordered tips, steps of one task or real ladders (their safety, a shop's stock).
- Each row is one stage, lowest first: its name and what it looks like (and what moves you up), from the copy.
- Two to eight stages; the cover asks where the reader stands, the closing line is how to reach the next rung.
Visual rules
- A tall ladder down the left edge, one rung per stage from the bottom up, numbered.
- Each stage page lights its rung 'You are here' in the brand colour, fills the rungs below as climbed and sets the stage's name and body beside the ladder, level with the rung.
- The cover shows the empty ladder beside the title; the closing page has every rung climbed to the 'Top rung'.
More Mental models templates
Equation
An equation built term by term
Venn diagram
A Venn of two to four overlapping circles lit one per page, for a post about where several things meet
Satellite orbit
One core with numbered satellites on tilted orbits around it, for a post about the parts that revolve around one centre
One-page canvas
A one-page planning canvas of ruled blocks, for a post that lays a plan out as named boxes to fill in, like a 'business model canvas'
Compass rose
A 'compass' rose with one numbered bearing per principle around its ring, for a post about the principles that steer a team or a choice
Balance scale
A level balance whose two pans carry the two sides of one 'trade-off' per page, for a post that weighs choices
Element tiles
The basics of a craft set as element tiles on a small, generic periodic table (no real elements), for a post that names the essential elements of something
Chessboard
A 'chess' board where one piece works its way up the board, one move per page, for a post that lays out a strategy as deliberate moves in order
Make a Maturity ladder with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.