Pictogram
A share made countable: the real figure set huge ('7 in 10', '70%') over an icon array — ten bold discs or a 10×10 waffle — with exactly that many filled in brand colour. People believe what they can count.
When the AI picks it
MarketiQ’s Creative Director favours the Pictogram for posts that prove a point, teach or start a conversation, when the message is a number or one sharp insight. It is built first to prove a point.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- A real number from your post or your brand facts
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- The share is verbatim from the source ('x in y' or a percentage) and the label says exactly what it is a share of.
- No second figure unless the source states it; the icons do the comparing.
Visual rules
- Ten (or the stated number of) discs in rows, or a 10×10 waffle for a percentage, with exactly the stated count filled in brand colour and the rest in pale grey; a figure that is not a share is set big instead.
- The figure in the heaviest heading weight, a short brand rule, the label beneath; source and website below.
More Data & proof templates
Goal tracker
A goal you can watch fill: a big thermometer (a long gauge on landscape) filled in brand colour to exactly where the real figure stands against the real target…
Big stat
One real number set as a monument on a brand-colour field with a measuring-rule edge, the claim it proves in a large serif and the source as a footnote
Bar chart
An editorial horizontal bar chart (brand tab, headline, measure line, dashed quartile guides) whose bars are scaled from the printed values
Percentage dial
One real percentage drawn as a brand-colour donut inside an instrument dial (minute ticks, start notch, a knob where the arc ends) with the figure in the centre and the…
Metric grid
An annual-report KPI page: one hero metric on a brand-colour block, the supporting metrics in ruled editorial columns beneath
Before / after metric
One metric, two real values: a hatched 'before' column and a brand 'after' column drawn to scale on one baseline, joined by a jump arrow carrying the delta
Case file
A case-study snapshot as a real case file: a brand-colour folder with a tabbed label, a clipped sheet naming the client and project, the challenge and what the business…
Testimonial
A magazine pull-quote: a hanging brand-colour quote mark, the client's words verbatim in a large serif with the decisive phrase marked like a highlighter, and a signed…
Make a Pictogram with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.