Dumbbell chart
A dumbbell chart: one ruled row per item, two dots on a shared scale — an outlined dot for the first group, a brand dot for the second — joined by a bar the length of the gap, each value beside its dot. The gap between two groups, item by item.
When the AI picks it
MarketiQ’s Creative Director favours the Dumbbell chart for posts that prove a point or teach, when the message is a side-by-side comparison or a contrast (this, not that). It is built first to prove a point.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- A real number from your post or your brand facts
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Every value is a real figure from the post or the brand's facts, written as the source writes it.
- Both values of an item measure the same thing in the same unit for the two named groups.
- The headline names the gap in words; no averages or differences the chart does not print.
Visual rules
- Ruled rows with the item name on the left; on each row an outlined dot and a brand-colour dot on one shared scale, joined by a pale bar, with each value printed outside its dot.
- A key at the top names the two groups with their dot styles.
More Charts & graphs templates
Treemap
A treemap: the whole as one block cut into tiles sized by each part's real value
Radar chart
A radar chart (a 'spider chart'): five to eight qualities on spokes of one web, real scores on a stated scale joined into a brand-colour shape (and an optional dashed…
Sankey diagram
A Sankey diagram: where things came from on the left, where they went on the right, joined by flowing bands as thick as each real count
100% stacked columns
100% stacked columns (a 'stacked bar' chart stood upright): one full-height column per group
Quadrant scatter plot
A quadrant scatter plot (a 'scatter chart' cut in four): every item placed by two real measures, dashed cross-hairs splitting the field into four named quadrants, each…
Rose chart
A rose chart (a 'Nightingale rose', or coxcomb): one petal per day, month or category around a circle, each petal's area true to its real value, the biggest in brand…
Radial bar chart
A radial bar chart: two to five real percentages as concentric rings, each arc sweeping its share of a three-quarter track (the full track is 100%), named with its value…
Gantt chart
A Gantt chart: the real periods of a plan across the top, one lane per piece of work with a rounded bar from its start to its end
Make a Dumbbell chart with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.