Waterfall chart
A waterfall chart: the starting total, then each real gain and loss as a floating bar stepping up or down from the last, joined by dashed level lines, to the closing total — how one number became another, every step labelled with its value.
When the AI picks it
MarketiQ’s Creative Director favours the Waterfall chart for posts that teach or prove a point, when the message is a number or a side-by-side comparison. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- A real number from your post or your brand facts
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Every value is a real figure from the post or the brand's facts, written as the source writes it.
- Start, steps and end use one unit and add up exactly; losses carry a minus or dir 'down'.
- The headline names what drove the change; it never adds a figure the chart does not show.
Visual rules
- Totals are dark solid bars from the zero line; gains are brand-colour bars and losses hatched grey bars floating from the previous level, joined by dashed level lines.
- Each bar carries its own value; columns on square and wide canvases, rows with labels on the left on portrait ones — every bar length is proportional to its printed value.
More Charts & graphs templates
Bump chart
A bump chart: how things ranked over three to six periods
Waffle chart
A waffle chart: a ten-by-ten grid of rounded squares, one square per percent, filled in a palette colour per part, beside a legend of each real share
Heatmap
A heatmap: rows against two to five columns, every cell a rounded tile printed with its real value and shaded from a pale tint to deep brand by size, the hottest cell…
Histogram
A histogram: four to eight touching columns, one per range of a real distribution (scores, delivery days, basket sizes), each labelled with its count and range, the…
Dumbbell chart
A dumbbell chart: one ruled row per item, two dots on a shared scale
Treemap
A treemap: the whole as one block cut into tiles sized by each part's real value
Radar chart
A radar chart (a 'spider chart'): five to eight qualities on spokes of one web, real scores on a stated scale joined into a brand-colour shape (and an optional dashed…
Sankey diagram
A Sankey diagram: where things came from on the left, where they went on the right, joined by flowing bands as thick as each real count
Make a Waterfall chart with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.