Caption meme
The classic top-and-bottom caption meme over a fresh photo of the scene — heavy condensed white type with a black outline, a small brand watermark. Instantly native in any feed; the set-up and the punchline do all the work.
When the AI picks it
MarketiQ’s Creative Director favours the Caption meme for posts that entertain or start a conversation, when the message is one sharp insight or a contrast (this, not that). It is built first to entertain.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | X, Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- A photo for the scene: your own, or one made for the post (never with words in it)
The sample shows the template’s own stand-in where the picture goes.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Top caption sets up a situation the audience knows; bottom caption lands the twist the brand's work causes.
- Plain, punchy words in sentence case (the layout sets them in capitals); no invented numbers or names.
Visual rules
- A full-bleed photo layer of the scene (a brand-graded horizon with a halftone when absent), soft dark scrims top and bottom, condensed white capitals with a black outline, and a small dark watermark chip with the logo and website.
More Meme templates
Me explaining ___ to ___
'Me explaining ___ to ___' over a whiteboard covered in a hand-drawn loop of boxes and marker arrows around the circled topic
Everything is fine
A serene status page
Alignment chart
The 3×3 alignment chart
The iceberg
The iceberg meme as an original illustration: a crisp ice tip above a palette-coloured sea that darkens with depth, the huge translucent body below, and tiers of entries…
Tell me without telling me
'Tell me you're ___ without telling me you're ___' set on a dark slab with the blank lit in brand colour, a hooked reply arrow dropping into the brand's punchline in…
Plot twist
A cinematic title card: letterbox bars with film perforations, a dark frame with grain, scratches, a vignette and a brand-colour light leak; the set-up in an italic…
Living rent-free
'Things living rent-free in my head' over an original dollhouse cutaway: a brand-colour roof with a smoking chimney, an attic and papered rooms each lit by a hanging…
Nobody: / Me:
The 'Nobody: / Me:' text meme
Make a Caption meme with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.