How it started / how it's going
The 'how it started / how it's going' meme as two typographic panels: a faded, taped-note past with an outlined date and a bright brand-colour present — a growth story told as a punchline.
When the AI picks it
MarketiQ’s Creative Director favours the How it started / how it's going for posts that entertain, prove a point or announce news, when the message is a contrast (this, not that), a story or a timeline. It is built first to entertain.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Both captions describe the same thing at two moments; the contrast is the joke and the proof.
- Dates, counts and places only from the copy or the brand's facts; leave the date empty rather than guess.
Visual rules
- Then: a muted halftone panel with the date in outlined condensed type and a taped typewriter note. Now: a brand-colour panel with sun rays, the date solid and the caption on a white card; ink frames.
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Make a How it started / how it's going with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.