Inside the playbook
A look inside before anyone asks: three pages of the asset laid out like proofs on a desk — each headed with a real chapter from the post over abstract page art (text, checklist, table, chart) — then a ticked 'what you'll get' list and the post's call to action. Shows the asset is substantial without printing a word of it the post did not.
When the AI picks it
MarketiQ’s Creative Director favours the Inside the playbook for posts that get people to act, start a conversation or teach, when the message is a list or one sharp insight. It is built first to get people to act.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 1.91:11200 × 628 px | Newsletter, Blog |
| 16:91600 × 900 px | X, YouTube |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- Lead magnet
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Every title, chapter, item, count and page number comes from the post or the brand's recorded lead magnets — never invent what the asset contains or how long it is.
- The call to action is the post's own; the keyword is copied exactly from it.
- Page headings are the asset's own section names; 'what you'll get' items are outcomes the post promises.
Visual rules
- Two or three white pages side by side on a desk-tone band, each slightly turned, with a brand header strip, a mono number, a real section heading and wordless page art — lines, checkboxes, a table, bars or a grid.
- Below (beside, in landscape) a ticked 'what you'll get' list with round brand check chips, then the call to action in a dark rounded bar; kicker and logo share the top row.
More Lead-magnet teasers templates
Checklist preview
The first items of the real checklist, ticked on a white sheet; the rest of the list blurs out under a fade with a padlock badge saying how much more there is (only when…
Redacted swipe file
A brand-tinted file folder labelled with the swipe file's name: template sheets fanned inside, each showing its real name and the opening line the post shares…
Padlocked preview
The asset as 'gated content': a blurred document behind a dark lock panel
Magnifier peek
A 'sneak peek' of the asset under a magnifying glass: the page itself is wordless lines, but inside the lens one real line from it
Notebook notes
A spiral notebook page of handwritten notes taken from the asset
Excerpt page
One real page of the asset, set like the asset itself: a running header with its title and the logo, the chapter, a big highlighted section heading, an opening paragraph…
Shipping label
The asset as a parcel ready to ship: a black-ruled shipping label taped to a brand-tinted box
Comment composer
The whole mechanic in one picture: a generic comment box with the post's keyword typed in and a send button, a dashed path down to the brand's reply bubble
Make a Inside the playbook with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.