New-price shelf label
A price change announced on the shelf-edge label shoppers already trust: a brand-colour header with 'NEW PRICE', the plan's name, the old price struck through beside the new one set huge, the date it applies on a perforated line, and the honest reason underneath on the shelf. Clear, dated and unhidden — the respectful way to change a price.

When the AI picks it
MarketiQ’s Creative Director favours the New-price shelf label for posts that announce news or teach, when the message is a contrast (this, not that), one sharp insight, a number or an offer or deal. It is built first to announce news.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- A real price from your catalogue
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- The new price and plan exactly as the brand's catalog states them; the old price and date as the post states.
- Give the real reason plainly — no spin, no invented savings.
Visual rules
- A white shelf-edge label with a brand-colour header ('NEW PRICE' in condensed caps and the logo), the plan name, the old price small and struck through, the new price huge in the heading face with a mono period.
- A dashed line with the effective date and a calendar glyph; the label sits on a shelf edge, the reason and the button on the shelf below (beside the label on landscape).
More Pricing & integrations templates

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Price swing tags
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Make a New-price shelf label with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.